Draft — for internal review. Highlighted figures like [ N ] are placeholders to be filled with real numbers before this is shared externally.
池 · the koi pond
Ike runs a fleet of always-on, automated channels — and keeps each one live, monetized, and compliant 24/7.
No streamer. No studio. No human in the loop. The name is the metaphor: Ike (池, "the koi pond") is the calm surface where every channel converges and is watched over — fed by Genryu (源流, "the headwater"), the engine that produces the live signal.
The opportunity
24/7 "always-live" channels — ambient/BGM, gameplay loops, lo-fi, ASMR, radio-style content — are one of the most durable formats on YouTube and the wider streaming web. They accrue watch-hours, ad revenue, and memberships continuously, without a person on camera.
But running one properly is a systems-engineering problem, not a creative one:
- Live encoders drift out of spec and trip YouTube's ingestion warnings.
- YouTube silently turns monetization off on most new live broadcasts, and the public API exposes no way to turn it back on.
- Broadcasts get auto-completed, Content-ID claims land, stream health degrades — all invisibly, at 3 a.m.
- Doing this for more than one channel multiplies every failure mode.
Today this is solved by a patchwork of manual babysitting, brittle scripts, and paid "restream" tools that only relay video — none of which manage the broadcast lifecycle, monetization, compliance, and content pipeline an automated channel actually needs.
Ike is the operating system for automated, monetized, always-on channels — built multi-tenant from the ground up.
What Ike is
A multi-tenant control plane plus a per-channel streaming stack. One codebase runs an entire fleet; each channel's identity and credentials live in per-host config, never in the code.
| Component | Code name | What it does |
| Control plane | Ike 池 | Central brain: telemetry farm, monetization automation, admin alerting, fleet dashboard, and the API every channel reports to. |
| Stream engine | Genryu 源流 | Per-channel 24/7 FFmpeg pipeline — a shuffled, pre-encoded content pool pushed to YouTube Live over RTMP on a programmable block schedule, a fresh broadcast per block. |
| Creator Studio | Workshop | The web control panel a creator uses to run their channel — playlists, schedule, branding, settings, insights — no terminal required. |
| Notification bot | Owl | Per-channel health monitor + Telegram bot: live status, alerts, and one-tap remote recovery. |
The economic insight: the marginal cost of the Nth channel is near zero. Onboarding a channel is config + credentials, not new engineering. That's what turns a personal automation into a platform.
What it does today
A working system, live in production across multiple channels — not a prototype.
Streaming & lifecycle
- 24/7 FFmpeg push to YouTube Live RTMP, looped, stream-copy (no quality loss at broadcast).
- Dynamic, creator-editable block schedule; the cron that drives it auto-regenerates on change.
- A fresh broadcast provisioned per block via the Data API — clean lifecycle, no fragile keys.
Monetization automation — the hard part
- Headed-browser Studio automation drives what the public API deliberately doesn't expose.
- YouTube auto-disables monetization on 65–75% of new broadcasts; Ike detects and auto-re-enables every 60s, restoring mid-roll mode & ad settings.
- Optional automated mid-roll insertion + license/distribution enforcement.
Compliance & integrity
- Every file re-encoded to YouTube's live spec at ingestion — the enforcement point that avoids ingestion trouble.
- AI / "altered content" disclosure set centrally and audited per broadcast.
- Content-ID claim detection + channel-settings drift alerts.
Content pipeline
- Creators drop raw footage in a SharePoint library; Ike syncs, sanitizes, re-encodes, and pools it.
- Idempotent and concurrency-safe. (Dropbox/Box on the roadmap.)
Operator & creator surfaces
- Creator Studio: timeline-first web UI with a cohesive design system, Stream Insights, and a creator-confirmed feedback loop (an issue isn't closed until the creator confirms it's fixed).
- Telegram bots per channel + an aggregated fleet view; dashboard with self-service session re-seed.
Reliability
- Health monitor with 15+ independent checks (process, schedule, resources, YouTube-side status, monetization, stream health, Content-ID, telemetry liveness).
- Automatic recovery of dead broadcasts; self-healing watchdogs; monitor can't be blinded by what it watches.
Multi-tenant by per-host config; push-to-deploy across the fleet (sync → compile → restart → sanity-check → alert). Secrets never in the repo.
Why it's defensible
1
The monetization moat. Re-enabling monetization on live broadcasts is not possible through any public API — it needs reliable, maintained browser automation against a hostile, shifting UI. We run it centrally across the fleet. It's the hardest, highest-value capability, and it directly drives revenue.
2
Depth, not relay. Restream-style tools move pixels. Ike manages the whole channel: lifecycle, monetization, compliance, content spec, recovery, insights. The difference between a cable and an operator.
3
Multi-tenant from day one. The architecture, deploy pipeline, and config model already run a fleet. Tools built for a single human streamer don't generalize to "operate N channels for N customers."
4
Operational know-how compounds. Every Studio-DOM change, ingestion quirk, and policy shift is captured as maintained automation. The catalog of "what breaks and how we auto-fix it" is the real IP.
Traction & status
- Live in production across [ N ] channels today (reference: This Tired Toad, thatLazySnail), on the current multi-tenant architecture.
- Product maturity: beta (v0.06) — multi-tenant infrastructure landed; second tenant live on the production architecture.
- [ X ] hours streamed · [ Y ] cumulative watch-hours · [ $Z ] monetization to date.
- Infra cost [ $ / channel / mo ] (commodity cloud VM + storage) vs. a target subscription of [ $ / channel / mo ] — the unit economics are the pitch.
Honest framing for the deck: the strength is a working, defensible system with near-zero marginal cost per channel — not (yet) a large user base. Lead with technology + unit economics + the path to self-service, and fill the figures above before sharing.
Market
- The creator economy is large and growing; "faceless" / automated / always-on channels are a fast-growing, under-tooled segment — because they're a systems problem most creators can't solve.
- Adjacent spend already exists: creators pay for multistreaming (Restream, Castr, StreamYard), membership/OTT tooling (Uscreen), and editing/automation — but none operate an automated channel end to end.
- [ TAM / SAM / SOM ] — size from the segments above with stated assumptions.
Business model
- SaaS per channel — a monthly subscription per managed channel; gross margin is a function of how cheaply we run the Nth channel.
- Monetization upside share (optional tier) — because Ike measurably increases realized ad revenue by keeping monetization on, a rev-share tier aligns incentives.
- Self-serve → managed ladder: a published onboarding runbook for self-serve, white-glove fleet management for larger operators.
Roadmap
| Horizon | Milestone |
| Now (v0.06) | Multi-tenant production; central monetization + telemetry + compliance automation; creator-confirmed feedback loop; cohesive Studio design system. |
| v0.10 | Second tenant fully live under owner-supplied credentials; two-tenant deploy proven end to end. |
Platform diversification | Multi-provider simulcast — a provider-agnostic lifecycle interface with per-platform adapters + hub-and-spoke RTMP fan-out from the channel node. Design is done and research-backed: start with Twitch (+ reach-only Rumble/Trovo), excluding platforms hostile to looped-as-live. Removes single-platform dependence and takedown risk — a core strategic driver. |
| v0.50 | Self-service onboarding — a new operator stands up a channel from a runbook + helper scripts, no engineering. The inflection from product to platform. |
| v1.0 | First paying tenant outside the founder; billing, support, SLOs. |
| Beyond | Mobile/PWA control, pluggable content repos (Dropbox/Box), premiere scheduling, channel-art automation, deeper analytics. |
Competitive landscape
| They do | Ike does |
| Restream / Castr / StreamYard — relay one human's live video to many destinations. | Operate an automated channel with no human: lifecycle, monetization, compliance, recovery — and (roadmap) simulcast on top. |
| OBS + manual scripts — what a solo automated-channel operator cobbles together. | The maintained, multi-tenant, self-healing version of exactly that — including monetization automation a script can't keep alive. |
| OTT / membership platforms (Uscreen, etc.) — host & monetize VOD/live you produce. | Sit upstream: actually run the channel 24/7 where the audience already is. |
The wedge: nobody else automates the monetization and compliance of always-on channels at fleet scale. That's the hard, valuable, defensible middle Ike owns.
The stack — for technical diligence
DigitalOcean (Ubuntu 24.04) · systemd · FFmpeg · Python · FastAPI · Playwright / headed-Chromium under Xvfb · YouTube Data API v3 + Studio automation · Microsoft Graph (SharePoint) · Telegram · nginx · GitHub Actions CI/CD.
Multi-tenant by host.json; push-to-deploy across the fleet; secrets never in the repo.
The ask
[ Raise amount · use of funds · milestones ]
Suggested framing: capital converts a working, defensible system into a self-service platform — fund (1) self-service onboarding, (2) multi-platform simulcast, (3) go-to-market for the faceless-channel segment.